XML: Film X-tended explores what digital can bring to a feature film, with a focus on ’transmedia’: the use of digital platforms to extend narrative and build interactive content around a linear property. Examples include Apps, online extensions, Alternate Reality Games extending the narrative and reach of the film, along with dynamic social media strategies giving audiences the opportunity to connect and participate with characters, filmmakers, and each other.

XML: Film X-tended consists of two parts:

1) the Pro Day Conference (28th July) for a general audience of film, screen and digital media professionals for which just 170 places are available;

2) the Lab itself (29th July) at which selected ’Film X-tended’ projects work one-on-one with the International Mentors - gaining high-level elite personal consultation and entering into an impeccable international network.