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Press Release Underwear of Sweden
Underwear of Sweden joins forces with powerful jewellery brand, Pandora, to bring you their biannual fashion parade to coincide with the arrival of its A/W 2010 in store.

This year’s show will be held at "Antique Floors", a beautifully ornate antique store, situated in Sydney’s "art" centre in Balmain on Wednesday 3rd March 2010.

Underwear of Sweden’s Autumn / Winter 2010 collection draws strongly on current fashion trends and its designers’ Swedish heritage to bring us a delicate, beautiful and gutsy collection of wearable bras, camis, g-strings and boy leg briefs.

The parade will showcase the Autumn / Winter organic range, which has been expanded to include a fresh and juicy floral print for the season, alongside the up and coming vintage inspired Spring / Summer 2010/11 collection. We will be taken on a voyage back to classic 40’s styling with vintage inspired corsets and suspenders. Royal blues and cerise sit alongside silver, black and ivories, giving the collection vibrancy and punch.

This season’s romantic-lace themed collection will also see the launch of new and sensuous outerwear pieces such as T-shirts, dresses and tops.

Building on past seasons fashion parade, this years event will cement Underwear of Sweden as Australia’s premiere Lingerie brand.

Invitations for Underwear of Sweden and Pandora fashion parade soon to be in the post.

Contact Martha at Raw Fashion for more details 02 8212 8500 or Martha@rawfashion.com.au

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